AFINAL, O QUE É MOTIVAÇÃO?

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• 

Details

Category: Sociologia

Created on Sunday, 06 January 2013 00:13

Published on Saturday, 05 January 2013 22:12

Hits: 189

Escrito por Luiz Marins   

Em quase todas as reuniões de empresa que participo, os dirigentes falam que seus funcionários precisam de "motivação".  Muitos me pedem "programas de motivação" para seus empregados.

Afinal, o que é motivação? Como conseguir empregados motivados? Serão salários altos? Serão programas de incentivo? O que fazer?

A primeira coisa que precisamos deixar bem claro é que ninguém "motiva" ninguém. É a própria pessoa que se auto-motiva. Motivar é ter "motivos". Ter motivos para trabalhar, para se dedicar, para se comprometer, para querer vencer, para querer aprender, para se dedicar àquilo que faz.

O que a empresa deve e pode fazer é criar as contingências necessárias à motivação. Isto quer dizer criar um "clima" em que as pessoas sintam-se motivadas a empreender e fazer o que seja necessário. Nas pesquisas que temos feito com várias empresas temos visto que o salário e um bom pacote de remuneração é importante - sem isso, como fator básico, é muito difícil conseguir-se empregados motivados. Mas o salário e benefícios pecuniários e que tais, não são suficientes. Conheço empresas em que as pessoas ganham muito e não são totalmente comprometidas com o sucesso da empresa, de seus clientes, de seus mercados, de suas marcas.

 Temos visto que os principais fatores de motivação hoje são AUTONOMIA E INICIATIVA.  A empresa deve ser capaz de oferecer a seus funcionários a autonomia necessária para que possam exercer sua criatividade e tomar decisões e até, como temos dito, errar. Sem autonomia, as pessoas sentem-se numa rotina massacrante que embota a criatividade e faz com que elas não se comprometam com o que fazem. Dê o nome que quiser: empowerment ou delegação. Mas promova a autonomia em sua empresa. Deixe as pessoas tentarem, experimentarem, fazerem

O segundo é a iniciativa. A iniciativa é uma decorrência direta da autonomia. Há que se valorizar funcionários que tenham iniciativa. Um grande empresário me disse: "Prefiro empregados que tenho que 'segurar' do que empregados que tenho que 'empurrar'."  Numa empresa em que a iniciativa é punida ou desencorajada não pode haver motivação.

O ser humano precisa de desafios. Quer ser desafiado. Quer poder fazer, tentar, experimentar e só assim sentirá orgulho de si próprio. Esse "orgulho" é que o fará um ser "motivado".

 Nesta semana, pense nisso. Dê autonomia e iniciativa a seu pessoal e você verá a diferença e conhecerá uma empresa em que as pessoas são "motivadas".